BECOME.

SHIFT.

EVOLVE.

Become the leader who can lead what the world is becoming.


In what ways do uncertainty and fear feature in your daily routine? For executives and entrepreneurs navigating complexity, responsibility, and change.

What becomes possible when you finally do?

BECOME THE LEADER WHO CAN LEAD WHAT THE WORLD IS BECOMING

SOME NUMBERS

+40

executives, founders and board members coached individually.

90%

women in leadership transitions, entrepreneurial or executive roles

96%

report measurable impact on their leadership — ICF global benchmark

73%

of clients and organizations specifically seek a certified coach — ICF global benchmark

My name is Laurence. I'm a certified executive coach and Leadership Advisor partnering with Mercuri Urval internationally.

I work with executives, founders, and entrepreneurs navigating who they are becoming — not just what they are expected to deliver.

Questions of alignment, identity, and responsibility. Performance and impact. At the same time.

LEARN MORE ABOUT MY APPROACH →

Experience immediate and lasting improvements to your wellbeing, performance and the way you manage your different identities.

CAREER TRANSITION

Every transition is an opportunity. With the right support, it becomes a turning point — not a struggle.

NEW ROLE

Supporting you as you step into your new role by building a solid foundation and fostering a healthy, forward-thinking team dynamic.

WOMEN LEADERSHIP

Advancing professional equity by addressing the specific challenges faced by executive women — because the context of leadership is never neutral.

ENTREPRENEURSHIP

Entrepreneurship is never a straight line. There are wins, doubts, breakthroughs, and setbacks. But one truth remains: the right support can carry you further, and with more clarity.

The conversation starts here.

A 20-minute introductory call. No agenda, no pitch — just a first real conversation to see if working together makes sense.

THEIR WORDS

"My sessions with Laurence have been tremendously helpful in successfully managing an important transition in my career, moving to a challenging management position in a new organisation.  They have helped me find my own management style and integrate smoothly into this new environment and team. Beyond this, Laurence’s smart and high-quality coaching have also helped me identify my real priorities, which led to significant improvements in my work/life balance. Overall, I can say that I am feeling happier as a manager, a woman, a partner and mother, and that is largely thanks to her coaching. And importantly, our conversations have also been very pleasant, inspiring and fun!"
JULIE R. 
Manager in an international organisation
"Laurence helped me set up my media company. Her support was crucial during an intense period when I had to define my priorities. She helped me to structure and organise myself to be more efficient. I appreciated her intelligence, kindness and ability to listen. Thank you Laurence, it's been invaluable having you by my side on the rollercoaster ride of entrepreneurship!"
JEANNE R.
Woman entrepreneur
"Laurence is a coach and mentor who is sensitive, structured, energetic, always relevant and very attentive. In a context of professional transformation, her guidance and advice helped me to see my challenges, my approach and my assets more clearly and to give new impetus to my project."
Sonia M.
Communication Director & Facilitator
"I was extremely lucky to meet Laurence and call on her expertise as a coach. Thanks to our weekly sessions, sometimes online, sometimes face-to-face over a coffee, I was able to untangle the professional knots that were preventing me from moving forward and achieving the goals I'd set myself, which we were able to identify and redefine together. And because my professional and personal life impact on each other, Laurence was able to guide me - with a touch of mentoring - to make some necessary and welcome adjustments in my busy day-to-day life. From now on, I'll be sailing on my own, with my sails inflated and on course :-) Last but not least, Laurence is bursting with energy, full of ideas, and is ultra positive by nature - great qualities that inspire the people who cross her path. Many thanks to you Laurence!"
Elisabeth S.
Independent Translator
"I really appreciated Laurence's sympathetic ear and our discussions, which were always very concrete. This enabled me to implement small actions and see how much progress I'd made. The sessions were always constructive and tailored to my needs. Thanks to this coaching I have been able to see things more clearly and move forward with my projects. Thank you Laurence!"
Alexandra D.
Wealth management
"Effective, structured help. Laurence set me in motion, helped me bring to life ideas that had been dormant inside me and helped me identify my aspirations so that I could build my business on a solid foundation. Her approach was methodical, pragmatic and straightforward. Last but not least, Laurence has a great deal of tact and intellectual agility, which gives you confidence and helps you move forward more quickly."
Dominique B.
Insurance broker
"I would like to express my deep gratitude and high recommendation for Laurence Nguyen Trong who coached me during a crucial period of professional transition.
Laurence has remarkable coaching expertise and was able to guide me with great finesse and a deep understanding of my needs. Her personalised and empathetic approach enabled me to better define my goals, overcome obstacles and develop a clear vision for my career.
Thanks to her exceptional communication skills and attentive listening, Laurence was able to create a climate of trust from the outset. She helped me to identify my strengths, build on my skills and develop effective strategies to achieve my career goals. Her sound advice and constant support were invaluable during this period of change.
I would highly recommend Laurence Nguyen Trong to anyone looking for a competent and committed coach. Her professionalism, expertise and ability to motivate and inspire are invaluable. As a result of her guidance, I have been able to approach my career transition with confidence and serenity."
OLIVIER M. 
COO
"I met Laurence at a crucial time in my professional life when I was holding all the cards but wasn't able to use them, play with them or take advantage of them. Over the course of the sessions, Laurence taught me how to bring rationality and action into my daily life, where I was wasting my energy thinking too much. One of her talents is her ability to help you make a concrete connection with your value. From then on, anything becomes possible. In just a few months, I became my own fuel, with a clear idea of the path I needed to take and the organisation I needed to adopt. His indefatigable energy and infectious good humour did the rest, opening up new perspectives that I now enjoy every day."
Jean-Philippe M.
Entrepreneur & Certified Coach

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